In today’s global market, launching your own electronics or electrical brand is no longer just for large corporations. With access to international manufacturers and digital commerce, even startups can become brand owners. But before you start importing products like TVs, washing machines, or smart devices under your own label, you need to understand the licenses and certifications required in India.

This guide by Brandwin.in is crafted especially for first-time importers, startup founders, and small business owners who want to build their own product line without getting lost in legal complexity. From BIS certification to GST registration — we’ve simplified everything you need to know.

Empowering Indian Entrepreneurs
1. Importer Exporter Code (IEC)

What is it? This is the primary license issued by DGFT (Directorate General of Foreign Trade), without which you cannot legally import products into India.

How to apply? You can apply online via the DGFT website.

Official Portal: https://www.dgft.gov.in

2. BIS Certification (CRS – Compulsory Registration Scheme)

Why it’s needed: Products like LED TVs, washing machines, power supplies, and adaptors require BIS certification to be sold legally in India.

Smart option: If the manufacturer in China already holds a BIS certificate, you may use a Brand Authorization Letter to leverage the same certificate under your brand.

Official Portal: https://www.crsbis.in

3. WPC ETA Approval

Authority: WPC (Wireless Planning & Coordination Wing) under the Department of Telecommunications (DoT).

Official Portal: https://saralsanchar.gov.in

4. GST Registration

Why you need it: You must register your business under the Goods & Services Tax Act to legally sell in India.

Official Portal: https://www.gst.gov.in

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5. Legal Metrology (LMPC Compliance)
Packaging requirements:
  1. Brand Name
  2. Importer Name & Address
  3. MRP (Maximum Retail Price)
  4. Month & Year of Import
  5. Customer Care Details
  6. Country of Origin
  7. Official Portal (LMPC Registration): Varies by state; check with your State Legal Metrology Department.
6. E-Waste Management Compliance (EPR Authorization)
  • Applicable to: TVs, washing machines, and other electronic devices
  • Why it’s important: As a brand owner, you’re responsible for the product’s end-of-life recycling.
  • Issuing Authority: CPCB (Central Pollution Control Board)
  • Official Portal: https://cpcb.nic.in

Creating your own brand in India by importing from overseas is no longer a dream — it’s a practical opportunity. But success begins with compliance. By understanding and meeting these license requirements, you can confidently launch, market, and scale your brand in India.

Brandwin.in is here to support your brand journey — from import to identity.